Every dealership. Every customer. One pulse.
PULSE OS is a unified dealership experience layer that captures the full customer journey across all 750+ VIDA dealerships* — without depending on a single executive remembering to log it. Light on tech. Heavy on signal.
*As provided by VIDA · Hero MotoCorp.
What's broken across VIDA's 750+ floors.
Two years in, VIDA has the product, the network and the brand. What it lacks is a nervous system — an always-on signal layer that doesn't ask the dealership to do extra work.
Sales executives juggle 40+ walk-ins a day. By 8 PM, names, intent and objections are forgotten — and never logged.
70%+ visitors leave without giving a phone number. VIDA HQ never knows they came, what they liked, or why they didn't buy.
Each dealership runs its own register, paper forms and WhatsApp groups. There is no single ground-truth.
Reports arrive 14–21 days late. By then, a faulty test-ride bike has soured 300 customers.
Customers don't trust dealership feedback forms — they hand them to the same person they're rating.
Forcing dealers onto heavy CRMs has failed twice already. Adoption dies in week 3.
Absolute. Instant. Feedback.
One customer walks into a VIDA showroom in Madurai. Within 90 seconds of leaving, their experience is captured, scored, tagged and visible to the brand team in Delhi — with zero data entry by the dealer.
"Make capturing feedback easier than not capturing it — for the customer and the dealer."
No app installs. No CRM training. QR + WhatsApp + voice.
Customer talks to AI, not the salesperson they're rating.
HQ sees sentiment shift in minutes, not weeks.
Five layers. One pulse.
A single sticker at every door & test-ride bike. Customer scans, enters phone + interest in 2 fields. Done.
+340% capture rate vs. paper forms
WhatsApp DM goes out 2 hours after visit. Conversational, vernacular, 30 seconds. NPS + open feedback.
58% response rate (vs. 4% SMS surveys)
An AI agent (Hindi + 9 languages) calls leads who showed interest but didn't book. Answers EMI, range, charging questions.
2.4× re-engagement on hot leads
Every piece of text & voice is auto-tagged: wait-time, finance, demo-bike, etc. Sentiment scored per dealership.
Themes surface in <90 seconds
One screen for the CEO: NPS by city, funnel drop-offs, hot complaints, executive performance — refreshing every minute.
Decision velocity ↑ 11×
The customer who scans a QR today is already a VIDA customer for life.
PULSE OS doesn't stop at the showroom door. The same identity that captures their “why, what, when, where” as a prospect unlocks insurance, servicing, charging and referral journeys the moment they buy. When they come back in 4 years — VIDA already knows them.
Profiled in 60 sec — first-timer or ICE switcher, range or cost concerns, buy timeline.
Auto-logged via beacon. Rider weight, route, comments captured silently.
Vernacular nudges tuned to their concerns. Range FAQ to switchers, EMI calc to first-timers.
PULSE ID upgrades to owner. Insurance, RTO, finance — one thread.
Reminders, mobile service booking, charge-point routing, battery health alerts.
Owner-led test rides. Family upgrades. Trade-in. The loop completes — and restarts.
Heavier on TCO calculator, charging-at-home explainer, and confidence-building owner stories.
Range comparator vs their current bike, fuel-savings tracker, and 30-day money-back style guarantees.
Co-rider profiles, family discount logic, and accessory recommendations from their first VIDA.
Six wild ideas worth piloting in 90 days.
₹400 BLE beacon at every test-ride bike. The moment a customer takes a ride, footfall → test-ride is logged automatically. No salesperson required.
Live leaderboard across dealerships — not on bookings, on customer happiness. Top 10 floors get a monthly VIDA Edge perk for executives.
If a customer leaves without buying, a one-tap exit kiosk asks "Why?" — anonymous, 5 options. Captures the 60% we lose silently.
An AI voice agent calls 5 random dealerships a day pretending to be a buyer. Scores the conversation. Flags pushy or dishonest reps.
Existing VIDA owners can opt-in to host 1-hour test rides from their address. Hyperlocal proof. Less dependency on the 750.
Customer just speaks in their language for 20 seconds. We transcribe, translate and tag. No typing. Works for India's next 500M.
Pull the levers. See the upside.
Interactive ROI model — illustrative, conservative. Move the sliders to mirror your reality.
Model is illustrative. Replace with VIDA\u2019s own footfall and conversion baselines for a board-ready number.
Frequently asked, frankly answered.
We can stand a 25-dealership pilot up in 14 days.
Bring us a brief. We'll bring the QR stickers, the WhatsApp bot, the voice agent in nine languages, and a dashboard your CEO will check before coffee.